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brand names

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brand names

Postby lomagu » Thu 06.09.2005 6:01 am

Why do Japanese people like brand names so much? It seems everyone is brand crazy. I guess in general, people like brands, but in Japan even more so. It also seems like Japanese people are very image concious... maybe these are related?
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RE: brand names

Postby Spaztick » Thu 06.09.2005 10:53 am

Snob appeal. For some reason people in general tend to like a product more if it costs more, however in Japan people want the cost to stay up so the "brand name" thing has a higher value. One good example I saw was when some company was selling an expensive walkman (I wanna say Sony). When they lowered the price, demand actually went DOWN. O_o
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RE: brand names

Postby SO_Rennish » Sat 07.16.2005 9:23 pm

Spaztick wrote:
Snob appeal. For some reason people in general tend to like a product more if it costs more, however in Japan people want the cost to stay up so the "brand name" thing has a higher value. One good example I saw was when some company was selling an expensive walkman (I wanna say Sony). When they lowered the price, demand actually went DOWN. O_o


Exactly. I remember one time when my friend from New York came to visit me. I took him shopping most days with my friends. I remember how they looked at him weird everytime he said "OOH, Sale", and when he took free samples at a sweets shop.
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