Japanese Idiom 味をしめる Develop a Taste For...

味をしめる

• aji wo shimeru
• to develop a taste for...; to be encouraged by initial success

• A useful example one might hear in a potato chip ad is:
  一度味をしめたらやめられない。
  ichido aji wo shimetara yamerarenai.
  If you try it once, you won't be able to stop.
• The "aji" means "taste" and "shimeru" probably means, "experience" here. Having tasted something really good, a person comes back to it expecting the same tastiness.

• 一度ついたうそがばれなかったので、味をしめた彼はうそばかりついている。
• ichido tsuita uso ga barenakatta node, aji wo shimeta kare wa uso bakari tsuiteiru.
• He told one lie and got away with it. Having developed a taste for it, he lies all the time now.